Designer Christian Schwamkrug worked together with F.A. The Swiss subsidiary produces the watches, sales go through the German parent company, Porsche Lifestyle Group, and the creative process begins in Austria at the Porsche Design Studio in Zell am See, where it is not just the old drawing board that still reflects the spirit of Ferdinand Alexander Porsche. Porsche in the world of watches into the future, is also black. 1,” with which the newly formed Porsche Design Timepieces AG is now carrying the groundbreaking design of F.A. It reads precisely as a speedometer: The Chronograph 1 of 1972 was the world’s first black watch. It was a clever idea-transfer because, after all, F.A. And many of the parts on cars made of chrome up to that point also suddenly appeared in black. Not long afterward, more than 50,000 Chronograph 1 watches graced the wrists of design-conscious fans of the brand, including quite a number of race-car drivers, such as Clay Regazzoni. Thus, not only the “Chronograph 1” was born in 1972, but also a trend whose absence would be unthinkable in the watch industry today. Black like the speedometer and tachometer of the 911, for example-because it doesn’t dazzle you when you read the time.” The goal, he said, “was to create a watch for the car. Porsche.īlack, for Ferdinand Alexander Porsche, was not merely a color, but a state of being, and so his first watch was black.
The high expectations have been fulfilled through re-interpretations of the creative tradition of designer F.A.
1” and the “Chronograph Titanium Limited Edition,” the first independent watch collection from Porsche Design has gotten off to a fitting start.
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